Marketing and Outreach Officer - Business

Do you have experience of engaging business audiences?

Are you eager to leverage your marketing campaign expertise to drive economic growth within the region? If yes, this opportunity could be an ideal fit for you.

Business Growth West Midlands (BGWM) is a government funded initiative, enabling regional businesses to grow and succeed. The service provides free tailored, one to one support, guidance, and signposting to assist SMEs across all industries to grow and succeed, making our region a prosperous place to live and work. The BGWM team is seeking an innovative Marketing and Outreach Officer to join their newly established team of 6 until March 2025, to support colleagues to deliver effective, outcome-focused campaigns and marketing initiatives to attract the regions SME community to access this free business support service.

Whether you're crafting compelling blogs, managing the website, producing insightful case studies, creating engaging videos or formulating newsletters, your efforts will serve to champion BGWM's mission and enlighten businesses about the wealth of support at their disposal for fostering growth and success.

We're in search of someone with a genuine passion for making a difference, fuelled by enthusiasm, meticulous attention to detail, and a commitment to bolstering the BGWM team's efforts.

Please be aware that this role is part-time until March 2025. You will be expected to work three days a week, specifically on Mondays, Wednesdays, and Fridays.

What will you be doing?

• Support the generation of a pipeline of prospective target clients for the range of services offered through the business growth and support hub.
• Manage social media channels (including paid campaigns)
• Prioritise internal and external partner requests for social media messaging based on the wider needs of the West Midlands business growth and support hub.
• Work with colleagues across the communications team, wider organisation and external partners to develop and deliver multi-channel marketing initiatives.
• Monitor and evaluate the success of marketing plans and campaigns.
• Design and produce marketing collateral, including emails, printed materials and regular newsletters.
• Produce written and video case studies.
• Provide regular updates on marketing activities, looking for trends and opportunities, and ensure reporting is useful and relevant to the wider team and partners.

About you.

• Degree in marketing/communications or experience in a marketing role developing and delivering marketing campaigns.
• Experience of using a range of marketing tools and techniques to deliver successful marketing campaigns.
• Experience of working with internal and external partners and stakeholders, including creative agencies
• Able to work at pace, taking a positive approach to new challenges.
• Experience of using research and insight to monitor and evaluate the outcomes of marketing programmes and campaigns.
• A strong collaborator, comfortable liaising with internal and external partners
• Strong research, copywriting and storytelling skills
• Excellent interpersonal skills, particularly listening skills, tact, diplomacy and assertiveness
• Ability to organise, prioritise and deliver a demanding workload.
• Able to deliver strategic marketing plans and manage projects to tight deadlines.
• A flexible approach and the ability to work effectively in a range of situations and with a diverse range of people.
• Enthusiasm and a high degree of initiative and motivation

How to apply. 

On clicking ‘apply for this job’, you will first be prompted to create an account. You will have the opportunity to upload a CV, which will be used to auto-populate your profile. Please note, we do not see your CV once you have applied. Our shortlisting decisions are based on what you tell us in your profile - and so it is important to format your profile so that it really stands out. Make sure to include your employment history and include any essential education and qualifications. You will be asked to provide a supporting statement. If you already have one that you have prepared earlier, you can simply copy and paste this into the application form. 

Applicants will need to evidence that they have the legal right to work in the UK.  If we make an offer of employment, we will need to check that you are eligible to work in the UK before you start work. 

Salary and benefits.

We advertise salary ranges for job roles, with new appointments typically starting at the lowest salary point. In exceptional cases, where higher skill levels or experience are applicable, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees.

We offer a comprehensive benefits package that includes a Local Government Pension Scheme, 28 days of paid annual leave, Cycle to Work Scheme, and discounted shopping with over 2,000 big-name retailers. For more details, please visit the benefits page on our careers site.

Location and working pattern – what you can expect. 

The location for this role is 16 Summer Lane. It is expected that you can split your time between the office and working remotely, with at least 2 days a week spent in the office. 

Creating an inclusive workplace.

West Midlands Combined Authority is dedicated to creating a diverse, inclusive, and authentic workplace that reflects the communities of the West Midlands region. We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.

We gladly consider part-time, flexible, and job share arrangements, so please don't let these factors deter you from applying. If your values align with ours and you are dedicated to working towards a future we can all be proud of, we would love to hear from you.

About us.

Our vision is to create a better connected, more prosperous, fairer, greener, and healthier region. We aim to achieve this vision by living our values, which include being a partnership organisation, valuing and respecting our people, fostering a can-do attitude, and encouraging innovation. WMCA holds diversity accreditations, such as "Leaders in Diversity," and has been recognized as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We are also a Disability Confident Employer, committed to interviewing all applicants with disabilities who meet the essential role criteria. WMCA believes that building a team with varied backgrounds and experiences will benefit us as an employer and enhance our work.

Reasonable adjustments.

If you have an accessibility requirement, disability, or condition that means you might require changes to the recruitment process, please get in touch with our Recruitment Team (careers@wmca.org.uk). We are here to assist and accommodate your needs.

Thank you for considering joining our team at WMCA. We look forward to receiving your application and the opportunity to work together towards our shared goals.